What is Commerce Decision Intelligence

The commerce functions in an enterprise make many small and big decisions on a daily basis that have a significant impact on the costs, profitability and customer satisfaction. This could include decisions regarding inventory levels, choice of transportation, selection of vendors, decision on pricing and many such tactical and strategic decisions. Due to the siloed nature of the data and organisational functions, these decisions are taken in isolation and are rarely optimal for the entire business. For example, a transport manager might make decisions that might save costs in the short term but could seriously impact product availability and customer loyalty in the long term. Without intelligent and comprehensive decision augmentation systems, it is extremely difficult to identify such issues. 

Commercial Decision Intelligence refers to the application of advanced data analytics and artificial intelligence techniques to support and improve business decision-making processes. It involves the collection, analysis, and interpretation of large volumes of data to generate insights and inform strategic choices within a commercial context. It utilises various advanced techniques such as machine learning, natural language processing, and data mining to extract meaningful information from diverse data sources, including customer data, market trends, financial data, and operational metrics. Commercial Decision Intelligence enables businesses to identify patterns, trends, and correlations that can be used to optimise decision-making across different domains, including sales, marketing, operations, finance, and supply chain management.

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